About · Alan Araujo
Global Speaker. Harvard-Trained Innovator. Builder.
I teach leaders how to adopt AI not as a tool, but as a relational operating system that enhances clarity, excellence, and customer experience.
- Credentials and affiliations
- Harvard Business School Online
- University of Miami
- Marquis Who’s Who
Industry Recognition · Alan Araujo
What Industry Leaders Say
Peer recognition from leaders shaping the future of aesthetics, wellness, and client experience.
“Alan possesses a unique voice in our industry, and his potential for continued impact is significant. He commands respect as a speaker while remaining approachable and genuinely invested in elevating industry standards.”
Courtney McClendon
Aesthetic & Wellness Executive
Recommendation received February 2026
Read the full recommendation on LinkedIn (opens in new tab)“Alan is a brilliant leader and a true innovator, always striving to advance himself professionally even when he’s already at the top. He doesn’t just run a world-class spa; he’s actively reimagining what the future of client experience looks like.”
Maria Rivlin
Sales & Marketing Leader
Recommendation received March 2026
Read the full recommendation on LinkedIn (opens in new tab)The Philosophy · Alan Araujo
I don’t teach theory. I teach what works.
I’m a global leadership speaker, Harvard-trained innovator, and founder whose career spans luxury wellness, real estate, hospitality, and AI strategy. As the founder of Lux MedSpa Brickell — one of Miami’s most recognized boutique wellness brands — I merge clinical precision with quiet-luxury experience design.
I’m known for transforming small-business constraints into competitive advantages, teaching leaders how to adopt AI not as a replacement for human work — but as an amplifier of human potential.
Excellence is a language. AI is a partner. Leadership is the bridge between both.
The Journey · Alan Araujo
From Belo Horizonte to Miami’s Skyline
I grew up in Brazil, where I earned my law degree from Pontifícia Universidade Católica de Minas Gerais. That’s where I learned the first lesson I still teach today: excellence is not a luxury — it is a survival strategy.
After immigrating to the United States, I earned my Business Administration degree from the University of Miami. At One Sotheby’s International Realty, I served as International Liaison under Mayi de la Vega, representing developments that would reshape Miami’s skyline — including One Thousand Museum by Zaha Hadid and Apogee South Beach.
“I learned that selling isn’t about persuasion. It is about conviction. If you don’t believe in what you’re building, neither will anyone else.”
Then I pivoted. I saw an industry — wellness — that was full of hollow promises and surface-level luxury. I knew I could build something different. Something where the premium was earned, not performed.
In 2019, I founded Lux MedSpa Brickell on the 9th floor of the SLS LUX Hotel. Within five years, it became the most-searched spa during Miami Spa Month. In 2025, it achieved the first “Gold Sweep” in Miami-Dade Favorites history — winning Gold in three categories through public vote.
My formal studies at Harvard Business School Online in 2025, focused on AI strategy and leadership, strengthened my belief that AI is not a threat to human work — it is an amplifier of human potential. My personal journey adopting AI as a small-business owner became a blueprint for others.
Before-and-after results from a Hydrafacial treatment at Lux MedSpa Brickell — showing visibly smoother texture, improved hydration, and a brighter, more even complexion. This is part of our monthly facial protocol designed by Founder Alan Araujo for long-term skin rejuvenation.
Beyond Extraction — our multi-step cleansing protocol designed to clear congestion, refine pores, and restore a smoother, healthier complexion. This advanced approach combines professional exfoliation, precision extractions, and targeted skincare to achieve visibly clean, clarified skin at Lux MedSpa Brickell.
A couple enjoying their post-treatment relaxation after experiencing the Best Couples Massage in Miami at Lux MedSpa Brickell. Our couples retreat blends luxury hospitality, deep relaxation, and connection — curated by Founder Alan Araujo for a memorable shared experience.
Our VIP member Quinn captured an unforgettable moment at Lux MedSpa Brickell. After experiencing what he called the Best Facial in Miami, he joked that if you asked ChatGPT to design the perfect face, this would be it. A genuine reaction that reflects the precision, results, and founder-led care behind every treatment Alan Araujo performs.
Awarded “Best Facial in Miami 2025” by CEO Times — recognizing Lux MedSpa Brickell for excellence in advanced skincare, luxury hospitality, and results-driven facial treatments.
Before-and-after results from our Microneedling with EMS and Light Therapy treatment at Lux MedSpa Brickell — showing smoother texture, refined pores, and a brighter, more even complexion. This advanced protocol activates collagen, enhances circulation, and accelerates visible skin rejuvenation.
Excellence Beyond Algorithms” — a behind-the-scenes look at Founder Alan Araujo’s hands-on approach at Lux MedSpa Brickell. This collage captures his customer-experience philosophy, blending clinical precision, quiet-luxury hospitality, and transformative skincare results.
Ashley’s testimonial — a birthday surprise that became an unforgettable experience at Lux MedSpa Brickell. After receiving what she described as the Best Facial in Miami, she left feeling sculpted, glowing, and genuinely renewed. Our gift cards are a meaningful way to share this same self-care experience with someone special.
A moment of deep relaxation during one of our signature massage treatments at Lux MedSpa Brickell. Rooted in quiet-luxury hospitality and precise therapeutic technique, our massages release tension, improve circulation, and restore a sense of balance and wellbeing.
The Architect of the Gold Sweep. Excellence is not an accident; it is a standard. Founder Alan Araujo celebrates a record-breaking year, sweeping the Miami Dade Favorites with 3 Gold Awards and 1 Silver. This recognition validates Lux MedSpa Brickell as the best hotel spa in Miami. Learn More about Alan.
Advanced systems require advanced thinking. This work reflects my continued commitment to integrating artificial intelligence, data-driven strategy, and human-centered experience into Lux MedSpa Brickell. Through executive education with Harvard, I focus on building systems that enhance consistency, decision-making, and client experience at scale, without losing the human element that defines true luxury service. At Lux MedSpa Brickell, this translates into a more precise, personalized, and intentional approach to every interaction. Because the future of wellness is not just about treatments. It’s about systems, intelligence, and experience working together.
In 2026, Google is no longer just indexing businesses, it’s validating them. Learn how real-world behavior, NAP consistency, and Google Business Profile activity determine which local businesses are trusted, visible, and chosen.